Tickling your ear could be good for your heart
Stimulating nerves in your ear could improve the health of your heart, researchers have discovered. A team at the University of Leeds used a standard TENS machine like those designed to relieve […]
Pitch: Step 6 Sequencing
Audience analysis done, objective set, biggest problem/solution defined, evidence collected and anecdotes written. Next is to take all our relevant evidence and sequence it. We are going to use Andrew Abela’s SCoRE. […]
Pitch: Step 5 Anecdotes
We have completed audience analysis, objective setting, defined the biggest problem and overall solution, and collected all our eveidence. Now we are going add some stories or anecdotes. Abela (2008) describes anecdotes […]
Pitch: Step 4 Evidence
In previous posts we have covered who we are pitching to, what attitudes and behaviours we want to change and what the biggest problem the audience has and our overall solution. Step […]
Heart Rate Variability and Geomagnetic Activity
A peer reviewed study by Rollin McCraty (McCraty et al. 2017) found a positive correlation between participants’ HRV and the Earth’s magnetic field activity. The implications are endless and you can read […]
Pitch: Step 3 What’s the problem?
The audience analysis has been done, we know what attitudes and behaviours we want to change, now we move onto understanding what the problem is. It’s important that we recognise that it’s […]
Pitch: Step 2 What are you trying to achieve
In step 1, we looked at the audience and attempted to understand what was important to them and also how we can adapt our style to get a better connection. It is […]
Pitch: Step 1 Audience Analysis
After being clear on your topic, who you are presenting to (names and titles) and where the pitch is taking place, you are ready to dive into your audience analysis. The fundamental […]
